WTF INDIA: Are We Losing the Plot?
WTF INDIA: Are We Losing the Plot?
Suhel Seth
- Publication date: 13 July 2026
- Print length: 240 pages
- ISBN-10: 9353454182
- ISBN-13: 978-9353454180
READ. RAGE. REPEAT.
India’s cities are drowning – literally. While we dream of bullet trains and smart cities, our roads transform into rivers at the first hint of rain, air pollution chokes our lungs and our traffic jams have become endurance tests that rival domestic flights.
Welcome to urban India, where ambition meets catastrophic incompetence and infrastructure comes with an expiration date shorter than milk.
SUHEL SETH delivers a no-holds-barred dissection of our nightmares – our rotten air, red tape and crumbling infrastructure – with the perfect cocktail of fury, humour and heartbreak.
IF YOU ARE EXHAUSTED BY YOUR DAILY LIFE, THIS BOOK IS FOR YOU.
READ. RAGE. REPEAT.
India’s cities are drowning – literally. While we dream of bullet trains and smart cities, our roads transform into rivers at the first hint of rain, air pollution chokes our lungs and our traffic jams have become endurance tests that rival domestic flights.
Welcome to urban India, where ambition meets catastrophic incompetence and infrastructure comes with an expiration date shorter than milk.
SUHEL SETH delivers a no-holds-barred dissection of our nightmares – our rotten air, red tape and crumbling infrastructure – with the perfect cocktail of fury, humour and heartbreak.
IF YOU ARE EXHAUSTED BY YOUR DAILY LIFE, THIS BOOK IS FOR YOU.
Author Bios:
Suhel Seth is a marketeer, brand strategist and columnist who is the founder and managing partner of the consultancy firm Counselage India. He currently serves as the chairman, Marketing Committee of the Confederation of Indian Industry (CII).
Suhel Seth is a marketeer, brand strategist and columnist who is the founder and managing partner of the consultancy firm Counselage India. He currently serves as the chairman, Marketing Committee of the Confederation of Indian Industry (CII).
